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So we’re creating income on our platform, which I’m really proud of. It’s also a place where people are posting about services they can provide. There’s a forum where people are very, very active in posting. You can book work-from-home space in the buildings where we have co-working, you can pay your rent through it and get rewarded for that.
HELLO ALFRED TV
that are approved by the building, coming into your apartment, setting up service routines, like pet care, getting recycling set up in your apartment, getting your TV mounted, and then just like everyday utilities that it’s a remote control for. That’s things like listings, the digital lease signing process–which doesn’t exist in, in most buildings–the ability to add your insurance, to have a moving experience that’s completely digital and choose from movers. So today we’re the only resident-facing operating system that is in buildings and is covering everything end to end.
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And we built that platform out into a much more sophisticated operating system.
HELLO ALFRED SOFTWARE
So in 2019, we made an acquisition of a company called Bixby, which is a property management software company that had everything: amenity bookings, maintenance requests. Like most people still pay their rent with paper.
HELLO ALFRED MANUAL
So when we started partnering with owners and operators offering Alfred as an amenity, we started to go deeper and deeper into: What is the technology that can actually manage these properties? And how can we get people who are operating in these buildings to be focused on the resident and instead of focused on manual jobs that automation and tech can really handle. And the is on par with a cable company, negative 11. And the industry standard for churn in a rental community is close to 50% per year. They did not have a consumer-first mentality and the overarching experience in these buildings is not a good one. And as we spent a lot more time in buildings, it became very obvious that they were not being managed with technology. From there, how the business scaled is really having density and that naturally meant working in buildings. And we definitely created a category of in-home services. And I wanted to be able to ask for anything I needed when I needed it, how I would need it, from a trustworthy brand. Sapone: We approached this industry-residential and rental real estate-by coming at it as the resident ourselves, and we were building Alfred believing that help should be a utility, as simple as turning on electricity or water. Can you talk a little bit about the evolution of the business? Observer: When you launched, you were mostly focused on providing service for tenants. And I kind of went with it when we launched originally, but then our corporate name is Alfred. We kind of got the hello because our URL was. Observer: Is the company now officially Alfred as opposed to Hello Alfred? This transcript has been edited for length and clarity. Alfred is also one of the few prominent female-led fintech companies cofounder Marcela Sapone sat down Wednesday for an interview with Observer executive editor James Ledbetter. Its first target is RKW Residential, which owns 30,000 units in the Southeast. On March 8, the New York-based company announced that it had raised $125 million, in a round led by Rialto Capital, specifically to make acquisitions. It has since evolved into a property management platform used in more than 40 US cities. The company originally called Hello Alfred launched in 2014 as a personal amenity service for apartment buildings.